It’s not about the killer app, its about the killer return.

Our Principles of iTV Development

• Understand the goal of the application
• Maintain an appreciation and deep knowledge of the user
• Keep it simple
• Optimize the design – Good visual design
• Emphasize the user experience
• An action should always produce the same result
• Get feedback at early stage development from users and stakeholders
• Use feedback to improve product
• Determine the success measurement in both the design and programming phase
• Test, Test, Test